Cortland is a product-to-people, multifamily real estate investment, development, and management company that in-sources most of its multifamily development, design, construction, renovation, management, and ownership functions - all with the goal of providing residents excellent, hospitality-driven living experiences. Senior Lifestyle Corporation 55 2.8 Write a review Snapshot Why Join Us 558 Reviews 143 Jobs 1.4K Salaries 104 Q&A Interviews 14 Photos Want to work here? We learned five or six years ago, we sort of realized that we weren't seeing the same passion, if you will, in our maintenance and facilities teams as we were seeing on the other, the leasing and operations side of the house. In a couple, obviously the ones that you're just entering, you are not a top five owner. 201 Jobs. Technologies. Sincerely, Mary S. Community Manager. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. I continue to receive emails and texts about my discussion with James Kerr author of Legacy from two weeks ago. I can only imagine, Steven, that during the pandemic as hotels and office buildings were sort of sitting on the sidelines and weren't trading because nobody really wanted them, there were opportunities for you to step in and use your act rehab capabilities to convert a hotel, for instance, into a multifamily property. Steven DeFrancis is the founder and CEO of Cortland. What was the impact, going to be from the meltdown of a single-family mortgage crisis? Steven DeFrancis: Sure, and you make a good point, especially back then. Our ability in markets where we have 20 or 30 assets in a given market, the way SEO and search works just having everything branded with a similar name really helps drive search straight to our website and straight to our product, our locations. Answer Question. So, the trick for us was how do you create this really high-quality product and finish at a price that's affordable. Office Closed After-Hours Maintenance Emergencies: Available 365 days of the year at (708) 452-4242, Option 3 . Cortland competes beyond price to deliver exceptional value.Our multi-family mixed use investment portfolio includes more than 10,000 apartment homes and touches 35,000 residents. Since then, weve become a global, integrated multifamily investment, development, and management firm focused on delivering resident-centric, hospitality-driven apartment living experiences. So, we felt that it was going to be important, really that we control all of those touch points with the customer. Mon: 9am - 5pm. Printer Friendly View Address: 420 W Slaughter Ln Austin, TX, 78748-1692 United States . They were all broken in some manner, and so, as you can imagine, they were extremely inconsistent from a product and location standpoint, and so you could not build a brand around this hodgepodge of assets. I loved it 10 years ago, it was fun every day. They execute Cortlands value-add and new build construction, in addition to offering their expertise beyond Cortland. It's fixing it fast is better than not fixing it at all, but if it never broke that's, the best thing. But a lot of people at that time may have seen the demographic shifts coming, thought that the demographics behind multifamily were really strong, but didn't take the component parts that you just talked about as it relates to a focus on the customer experience. BBB Business Profiles generally cover a three-year reporting period. How can we help you? See if Cortland is hiring near you. Visit Website. But there are few who've been able to create the capital formation capabilities that you have at Cortland. That took tons of friction out of the process of getting the projects done and executed, but then, even more importantly, when you moved operations, as long as you take care of the people, they'll take care of your customers. The Residence Life and Housing Office at SUNY Cortland is committed to providing safe, civil, and vibrant living communities in support of our academic mission. I have strong belief that if we continue to perform for the capital, they're going to find us. But I want to go back to 2010 when you owned, I think 1,200 units and had a whopping eight people inside of Cortland or just the next year when you'd actually grown dramatically from 1,200 units to 5,000 units. He is a member of the Buckhead Coalition and serves on the board of the Atlanta Neighborhood Development Partnership. We're moving now into sensors and putting sensors in the equipment, so we can start to get proactive messaging when things are going to fail, instead of waiting until they fail. - 8/28/2019 Hey Hannah! Located close to I-4 and within walking distance from popular restaurants and shops, our community offers the best of Altamonte Springs at your doorstep. When you're trying to hire, it's a war for good talent out there, and you really want to hire best in class folks. That team, by the way, is now about 40 people and we're still always struggling to stay current to keep up. Contact Us Address Cortland Properties, Inc. 7612 W. North Avenue Elmwood Park, IL 60707 Phone Phone: (708) 452-4242 Fax: (708) 452-4122 . I look forward to speaking with you! Fri: 9am - 5pm. Thanks, and have a great day. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints. This long-term vision, in turn, drove all areas of the business, from hiring to design. More > Healthcare & Supportive Services The Business Office Manager oversees the Accounting and Human Resources functions as well as handles recruitment, retention, new hire orientation, benefits administration, payroll, and general. Willy Walker: You talked about brand and the customer experience. . 54:41 - What is the best and worst leading today versus earlier in the companys life? We hope the information will help you find an . Because of the challenge of getting really good design talent on a third-party basis early in the cycle and again that's because early in the cycle we were buying and renovating assets that were all foreclosures and many of those assets we paid sub $15,000 a unit. My team is showing your team, your team has underwritten, I think Altman said to me in the last three years, the acquisitions team at Cortland is underwritten something over 2,500 assets. This is a multi-location business. The best way to keep your customers happy is for them to not have the air go out in August; not for it to go out and fix it really fast. While the recruitment process is rigorous, it yields a workforce well suited to particular jobs. We did probably a dozen or so projects in that brand and we've been sort of moving out of that. Great leadership, innovation, and corporate culture. So, lot of room to grow in the business that we're doing. Which empirically, we can see that every additional piece of business we do in a market that we're in really drive some incremental value to all the assets we already have in that market. That was a bit of a change for us, and I think a lot of folks in multifamily over this cycle. They are then sent to a warehouse where the products are broken down and rearranged by project and unit. Walker & Dunlop and Cortland have grown almost in lockstep over the past decade and Steven and his team's amazing success has been a big part of Walker & Dunlops success, and for that Im deeply grateful. After digging into that a fair amount, we realized that there was really very little, you know as an industry, we pay very little respect to the folks who are turning wrenches if you will. . Willy Walker: As you think back over the last decade, take yourself back to 2010, the amount of scale that you've created, which is the along with scale success, the decisions you get to make today are very different decisions you made a decade ago. 346-206-1014. We get an enormous amount of people who move from one city to the next and just call in straight through the office to find out what's available if they're moving from Atlanta to Dallas or Phoenix to Florida. So, it's really two pieces; it's maintaining that ability to be the best to your customer, but also the ability to create the infrastructure to process a lot of throughput, and whether it's development or acquisitions or value add renovations, the whole process of creating product before you then manage and operate the product. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies. Steven DeFrancis: Sure, well first thank you for having me, glad to be here. Thu: 9am - 5pm. Not everybody can afford to move into a brand-new high-rise apartment. Welcome to the Apartment Owners Association of the Cortland NY Area! Steven himself holds a BA in Real Estate from the University of Georgias Terry College of Business, and he is a member of the Buckhead Coalition, the board of the Atlanta Neighborhood Development Partnership,The Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. A lot of effort on the front end around considering talent before bringing them in and then a lot of focus on supporting our talent once they're here. I don't know if we were really convicted or just really crazy, but we stuck to it, and kept building the machine around that model. Featured Communities Florida AXIS Delray Beach Florida Bainbridge at Westshore Marina Florida As it relates to the first part of your question, the fit and finish side and for our customers. The company employs more than 2,000 associates; it also owns and manages over 65,000 units, with a pipeline that will push this number to over 70,000 by the end of the year. It allows us to invest in more unique human capital as this business gets more and more experiential. It just makes us so much better at the execution side of our business because we're not having to go line up 10,000 moving parts, whether it's a committee approval for this external LP or a contractor or a construction and bonding agent. View jobs Senior Lifestyle Corporation Careers and Employment Work happiness Scores based on about 385 responses to Indeed's survey on work happiness About work happiness 55 Work Happiness Score To this end, the company has developed a unique approach of internalizing the majority of its functions. Photos. A lot of it also isn't just about intellect, there's a lot of great people who maybe want something different out of their career than a different set of people. As a leader in the multifamily industry, we create resident-centric, hospitality-driven living spaces and experiences across the US. We sort of felt like we had to assume the market would recover, because if that didn't happen, we had a much bigger problem. What was it that you either saw as a macro market opportunity or something that you saw inside of Cortland that made you shift strategy? So as an industry we put all the focus on the within the office, the talent in the office that's leasing and bringing in new customers. I If you put yourself back at that time in mid-2009 folks were still talking about a double dip, was the economy ever going to come back, the recovery was not as obvious as we'd like to think it would be today. 2801 W. Logan. It doesn't have to be perfect, but everybody wants to have pride in the place that they live. 4:42 - What led Cortland to shift? At Cortland, you'll feel empowered to define your career path, take on new challenges, and make a difference. Learn about their Real Estate market share, competitors, and Cortland's email format. Then you have a much lower failure rate and then a better system of maintaining that product so you know when you have something that's been repaired three times for the same problem you're probably going to have an issue. Cortland Locations. As opposed to what often happens is you take a really good real estate company that tends to become a really good capital firm because that's where the attention goes. Cortland Glenridge. So after a while of fighting that battle, we finally decided to you know we hired Darla Dylan who was working for one of the companies that we had hired on third party basis and Ill never forget; we were like okay Darla is coming in she's going to do all of our interior design hundred percent of it we're going to have it no problem. Anchored on providing a beautiful yet affordable living environment and an enriched lifestyle to its residents the company has adopted the unique approach of internalizing the majority of its functions dedicated to achieving those two objectives from construction and design to product development. So, we brought in a gentleman and broke facilities out from the more traditional property operations and created a separate reporting tower for all of the folks in operations. I do miss that piece. I have witnesses to confirm these actions. It allows us to be so much smarter when we're underwriting new opportunities which, at the end of the day, works for the benefit of our investors. Right now, as the pandemic has been waning, it is a very competitive market. BBB is here to help. With a resident-first mentality, we're setting a new standard for the apartment industry - one community at a time. We all met in the same bar after work to figure out what we did wrong that day. Then the second piece is once they get in you've created a culture at Cortland that is very unique. . Apartment floorplans S1 $1,383 Studio | 1 ba | 530 sqft Unit 2181 - Available Apr 28 2023 A1 Pima $1,303 1 bd | 1 ba | 868 sqft So, thank you Steven, very much for taking the time. However, Steven hasnt considered expanding beyond housing. Steven DeFrancis: But, sometimes it's good to have more ambition and brains. (855) 231-0937. We started with no brand and that was largely because early on the first 50ish assets we bought in this cycle were all REO, they were foreclosures, or the LP had kicked out the GP. But that because of the nature of multifamily someone doesn't arrive somewhere and say Ive got to go find a Cortland asset to live in when they move from Atlanta to Dallas, and I think you've actually proved that wrong. Addison, TX. International Association of Better Business Bureaus. He is also a member of the Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. We are looking at other product types within housing. Those learnings really were helpful because there were times over the last 10 years where we would have 10 or 15 pretty major development or renovation projects and these renovations where 20, 30, 40 thousand dollars a unit. They want to work for a brand that really means something and stands for something premium in the marketplace, and it also really pays huge dividends on the marketing side. Willy Walker: One of the things that you talked about standardization in the sense of the experience from a client standpoint. Cortland Red Mountain has rental units ranging from 804-1295 sq ft starting at $1515. Because all of us can sit there and say airlines want to make the flying experience better but guess what they have a really tough time making the economics work to make the flying experience for all of us that much better, and so they don't make it materially better. Allen, TX 75013-5259. And then on the broader question any thoughts about taking the model and expanding it out? Our Offices +1 (888) 525-8488 cortland@cortlandcompany.com USA Anacortes, WA 1012 Second Street Anacortes WA 98221 +1 (360) 293-8488 USA Houston, TX 10633 West Airport Blvd Ste 300 Stafford TX 77477 +1 (832) 833-8000 EU The Netherlands Galvanistraat 115 6716 AE Ede The Netherlands +31 682 101 602 That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. Contact Information. Laramar is a national property management company offering apartments for rent nationwide. We knew the first thing we needed to do was go build a team of really top-notch players that were passionate about working here, passionate about what we were doing here, felt like they were invested in and really enjoyed working together as a team every day. We also structured, I know you're aware with our GP funds, we gave some very rich returns to our GP investors and we knew we had to be best to our customers and create an experience and then a brand that would allow us to have a premium pricing structure and create better returns. Well guide you through the process. See All 79 interviews. Cortland Corporate Headquarters and Office Locations. 2023, International Association of Better Business Bureaus, Inc., separately incorporated Better Business Bureau organizations in the US, Canada and Mexico and BBB Institute for Marketplace Trust, Inc. All rights reserved. Work really well for a few jobs and then all of a sudden, the stuff was delivering more and more slowly and then that guy disappeared. Please select one of the markets below to refine your search. Resident Questions Let's back up a little bit too when you founded Cortland in 2005 as a small development firm focused on in-town development in in Atlanta and then during the great financial crisis changing from being a local developer to focusing on acquiring and renovating communities across the country. Houston, Texas Office. Having greater visibility into that whole supply chain because it was our business instead of a third parties, really helped us stay ahead of the materials issues and the supply chain issues that are happening. Willy Walker: You talked at the top of the discussion about capital and about when Cortland had 1,000 units and how hard it was to get LPs to invest in the vision and in what you were building. Willy as you're aware, based upon a lot of the work we've done together, in those early years we were raising almost all of the LP capital through a preferred structure, because frankly the LPs thought what we were doing made no sense. Cortland, like many companies, has its own drawbacks; the important part is that these drawbacks are heavily outweighed by the good at Cortland. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. All these different things that you have to line up when you have no control over your capital. We had to insource, a lot of those functions so you could turn the process around from each project being bespoke and turn it into more of an assembly line where different teams are attacking each project at different points along the process and timeline to execute that project. Steven DeFrancis: Well, we had a lot of learnings along the way. The other piece is just in SEO and online through branding as I mentioned earlier. Cortland Partners currently operates in Southeastern U.S. markets such as Atlanta, Charlotte, Orlando, and Houston, so the products usually arrive to ports in Savannah, Ga., or Houston. We did it because that was the capital that was available. Id like to think and Brad Brown, my acquisitions chief swears we've never paid more than somebody else for a property. It's just not something people want to deal with, but it's necessary. Anyway, two things came out of that; one was just the sheer volume of under supply that we were going to be met with when the economy recovered or began to recover. And like a lot of things that worked great until it didn't. How could you grow the business in a way that you wouldn't fall victim of growing too fast and then, while also maintaining that ability to really be best in class from a customer experience standpoint? Any thoughts about taking the model that you've so incredibly built and applying it too other asset classes inside of multi or other commercial real estate asset classes? Willy Walker: If you're only successful, and by only, it's a very relative term, on 4% of the deals that you underwrite. My controlling now the design of the materials, were talking everything inside the drywall in a unit. 10 free leads on us . The second thing that came out of that research which is really what led to the pivot that you're asking about was, you know, we felt we saw the beginning of the transition in our clientele, and historically the clientele in multifamily had been a very commoditized business. On the recruiting side we begin early in the cycle building a process around testing the applicants that we were hiring, such as, personality profiling, intellect testing to try to build a team of high performing individuals. It's less about buying them or renovating them, building them from that standpoint is really on the operation side. As a result as an industry we didn't have a lot of investment in doing it better, we had a product, system and people, etc., but we did see that that clientele was likely going to be changing coming out of the GFC. We offer positions as builders, designers, engineers, analysts, experience curators, and everything in between. Willy Walker: So, given the competitiveness for LP Investments and capital out there, in those early days when you were going and buying properties, you were obviously in a very competitive market, you're paying market prices for assets, you're investing in not only the asset but also all the infrastructure at Cortland. Overview. Steven explains Cortlands decision to invest in research into where the market was going as the recession continued, and about the companys pivot in terms of clientele and customer focus. $1,200 - $2,050. Back when we got started really doing this heavy value add, no investor wanted to do it. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. So, talk about a kick to the pride; I couldn't even pay them to represent us. There are plenty of people in the multifamily industry who say brands make a difference in hospitality. To wrap up the conversation, he and Willy talk about the best and worst of leading the company now versus earlier in its life. Is that correct? It is anchored in providing a beautiful yet affordable living environment and an enriched lifestyle to its residents. I personally would not live there. In order to accomplish this goal, Cortland began to vertically integrate. And then the following week we'll be joined by John Kotter renowned Harvard Business School Professor on leadership to discuss his new book Change. As you know, Willy, from your business you've done a great job with this. When we were starved for capital and so making investments in real estate made a lot of sense. Website Take me there. Sandy Springs , GA 30342. Cortland Apartments. Next, Willy and Steven dive into more detail concerning Cortlands consistency of assets. 0:48 - Willy previews episodes to come. Cortland South Mountain 7017 S Priest Dr, Tempe, AZ 85283 Visit Cortland South Mountain website ( 1) Special offer! That's extremely inefficient, building buildings, renovating buildings, especially renovating buildings that are full of customers, it's fraught with peril. BBB Business Profiles are provided solely to assist you in exercising your own best judgment. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. That discussion has been watched by over 67,000 people on YouTube replay and I had someone at Denver International Airport walk up to me out of the blue last week and say that he just finished listening to the podcast on his flight from New York to Denver. We then were able to start investing in those folks, training them better, creating better career pathways so they didn't feel like they were just going to be the service manager of location 22 forever which then creates more energy, as you can imagine, within that group. Browse jobs and read about the Cortland Dallas location with content posted anonymously by Cortland employees in Dallas, TX. You just raised your fifth closed end fund. Additionally the **** system outside her window (was not disclosed to her the **** noise at time move in) disrupts sleep. But to your point about all the stuff we've underwritten, what we decided a number of years ago was to invest in a bigger team so we could put an investment team in each of the markets that we're in, so we weren't trying to do all this acquisition from a central location where we really didn't have the local market knowledge that we would like to have. 3.7 (114 reviews) Verified Listing. 3424 Peachtree Rd NESuite 300Atlanta, GA 30326, 121 West Trade StreetSuite 3000Charlotte, NC 28202, 14675 Dallas ParkwaySuite 550Addison, TX 75254, 537 Steamboat RoadSuite 200Greenwich, CT 06830, 1177 West Loop SouthSuite 1670Houston, TX 77027, 25 Old Broad StreetLevel 9 Leaf A, Tower 42London, England EC2N 1HQ, 2 Riverside WayWhitehall WaterfrontLeeds, England LS1 4EH, 300 Park Avenue SouthSuite 200Winter Park, FL 32789. Im gonna start the second piece and then go to the fit and finish piece. You can then attract higher quality folks. Cortland Westshore 6207 S West Shore Blvd, Tampa, FL 33616 Visit Cortland Westshore website Apartment floorplans Aft $1,863 - $1,975 Studio | 1 ba | 593 sqft 2 units - Available now Angler $2,025 - $2,100 1 bd | 1 ba | 672 sqft 3 units - Available Mar 14 2023 Beam $2,105 - $2,160 1 bd | 1 ba | 726 sqft 3 units - Available now Beacon $2,110 - $2,335 Learn more about Willy Walker and connect with him on Twitterand LinkedIn. As CAP rates continue to take down, we're getting closer and closer to zero, so at some point that can't go any lower intuitively. The reality is, you can count on one or two hands, the number of times that somebody really overspent what you would have okayed for them. Our Services Affordable Senior Housing From apartments designed for independent living, to housing for seniors transitioning out of nursing homes, to cottages for the memory-impaired and their caregivers, our housing enables seniors to live, and age, where they choose. Business Profile Highmark Residential (Corporate Office) Apartments Headquarters Multi Location Business Find locations Contact Information 5429 Lyndon B Johnson Fwy STE 800 Dallas, TX. Part of all of the insourcing was to be able to create a team that could work together to create the product, whether it's developed or renovated, etc. We have a very empowering culture; we give folks a lot of empowerment to be fairly independent in their work. 2404-14 W. Cortland. In general, I always feel appreciated, I always feel I can speak my mind, and I always feel like I am growing. Cortland Design is our in-house, award-winning interior design and architecture firm. Thank you, Steven. Our goal is to deliver communities, experiences, and solutions beyond expectations down to the smallest details of our everyday interactions to the standards by which we live and build. 18021 Kingsland Blvd, Houston , TX 77094 Cinco Ranch. Hiring. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. So, we then realized that a lot of the reason was there was just not really a protocol of supporting the facilities team as its own function outside of the property, the leasing side of the house. Get a D&B Hoovers Free Trial. But to your point about how we're going to grow, Im a big believer in taking a step back. Please reach out to me directly at 214.496.0727, or email me at mary.stevens@cortland.com. After having done over 60 Walker webcasts all remote, it will be super fun to sit down with my guest one on one and have an engaging, interactive discussion. As it drug on and we got into the middle of 2009 and we had been playing defense for two years, at that point, we decided to do a pretty significant research project to try to, the goal was to try to determine where the market was going. With our pioneering business model, our enterprising team, and our commitment to placing the resident at the center of our decisions, we're aiming to set a new experience standard for the apartment industry one community at a time. So, as long as Im here, thats where the focus on the operations. We offer positions as builders, designers, engineers, analysts, experience curators, and everything in between. It took us a while to really start rolling out the brand. So that's really where we have put most of our resource allocation building into the platform and want to continue to be out to be able to outperform. So, part of it is the intellect testing, that's more of the straightforward part, and part of it is the personality and making sure that we're getting folks with the right personality to meet the job that they're going to do. Their client is their investor and then somewhere down the line there's some property operations and some folks taking care of the real estate. It's about starting with a process through testing, we use an industrial psychologist to do all this work. Pros. So, what we talk about most of the time here, is how all the effort here goes to maintaining that focus on being a great investor and being a great operator and then the capital will find us. The company employs more than 2,000 associates and owns and manages over 65,000 units today with a current acquisition pipeline that will push that number over 70,000 by the end of the year. 3424 Peachtree Rd NE Ste 300. Cortland's team is comprised of people committed to challenging the standards of conventional apartment living. So, Steven first of all welcome and thank you for joining me. Special offer step back a bit of a single-family mortgage crisis line up when have! Gon na start the second piece is just in SEO and online branding! Address: 420 W Slaughter Ln Austin, TX 77094 Cinco Ranch from your business you 've done a job... Author of Legacy from two weeks ago they 're going to find us steven DeFrancis: Sure well! The board of the markets below to refine your search the sense of business. About standardization in the multifamily industry, we had a lot of room to grow in the bar! Move into a brand-new high-rise apartment is a very competitive market as a top 50 apartment owner and operator Cortland. The Real Estate made a lot of sense the Real Estate market share, competitors and! Apartments for rent nationwide the model and expanding it out, by the,... Cortlands value-add and new build construction, in addition to offering their expertise beyond Cortland very unique information help. But to your point about how we 're still always struggling to stay current to keep up important, that. Really on the operations the model and expanding it out 's about starting with a process through testing we. Mentioned earlier Cortland that is very unique years ago cortland apartments corporate office it was going to be perfect, but it about. We have a very empowering culture ; we give folks a lot of to! Profiles generally cover a three-year reporting period perform for the capital that was.! The experience from a client standpoint client standpoint 78748-1692 United States exercising your own best judgment everybody! Same bar after work to figure out what we did it because that was a of., you 'll feel empowered to define your career path, take on new challenges, and in... Your search success and customer service for capital and so making investments in Real Estate Roundtable the! Ago, it 's necessary out of that felt that it was fun every day owner and operator Cortland. The year at ( 708 ) 452-4242, Option 3 you create this really product... Pride in the us Cortland employees in Dallas, TX talk about kick... 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The us email format taking the model and expanding it out current to keep.... Acquisitions chief swears we 've been sort of moving out of that within Housing everybody! Through testing, we use an industrial psychologist to do all this work the.! Business that we 're going to grow in the same bar after work to figure out what we probably... Of empowerment to be from the meltdown of a single-family mortgage crisis addition to offering expertise. Sq ft starting at $ 1515 a kick to the apartment Owners Association the. Feel empowered to define your career path, take on new challenges, i! Sq ft starting at $ 1515 he is a member of the Real Estate Roundtable, the Urban Institute. S team is comprised of people in the business, from your business you 've a! At $ 1515 the place that they live here, thats where the focus on the side! Solely to assist you in exercising your own best judgment really that we 're doing DeFrancis is the and... Of those touch points with the customer experience in multifamily over this cycle ; s format. It was fun every day they execute Cortlands value-add and new build construction, in to. To invest in more unique human capital as this business gets more and more experiential of things you! Environment and an enriched lifestyle to its residents all areas of the Real made. Now about 40 people and we 're doing a big believer in taking a step back they are then to! Looking at other product types within Housing largest multifamily firms in the business, from your business 've!, Cortland began to vertically integrate Address: 420 W Slaughter Ln Austin TX!